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Want To Train Your Employees To Use Social Media?

29/01/2019, 14:39


In today’s technological and social media age, it is essential that companies offer social media training and adopt social media usage requirements at work. Social media is how people communicate, people use social media to discuss and share experien

29/01/2019, 14:39

Social Media


 In today’s technological and social media age, it is essential that companies offer social media training and adopt social media usage requirements at work. Social media is how people communicate, people use social media to discuss and share experien

In today’s technological and social media age, it is essential that companies offer social media training and adopt social media usage requirements at work. Social media is how people communicate, people use social media to discuss and share experiences from their lives, and since work takes up such a large part of our lives, it is no surprise that people may also use social media to discuss their work experiences too. 

Besides, as more and more companies are adopting social media strategies to engage with the general public and their social media followers, they are also relying on their employees to document and share specific work experiences with the public. Companies want their employees to share their own social media posts at work because it will make their message more credible if other people are spreading their message, and not just the company’s official Facebook or Twitter account.

While there are a lot of benefits for businesses to gain from using social media, they are also acutely aware that a typo or mistake can have a negative impact on their brand’s image too. Therefore, it is very essential that companies invest in the proper marketing training to ensure they minimize the likelihood of any mistakes or inappropriate content from being shared online with the public. We will cover how a business can provide the correct social media training to its staff, and to ensure only the right content is shared online. 

Avoid Micro-managing Many younger employees have many years of experience using social media so there is no need to teach them every single feature or use of social media because it can be very monotonous and mundane for them going over this information. On the other hand, there are also a few employees who have a social media degree and access to a reference guide which will have everything they require to help drive great results through social media usage. Besides, some companies may want to have layers of management and approval processes, allowing employees a bit of freedom and spontaneity will ensure that their social marketing training efforts aren’t stifled or stalled.

Don’t Reinvent the WheelThere is no reason for a business to try and start a training program from scratch. Instead, they can save a lot of time and energy by using a pre-existing social media marketing program offered by social media agencies that are very seasoned and experienced in this space. By partnering with a program provider, businesses can be more confident and sure that their employees are receiving the very best training that is thorough and complete. Also, by using a pre-built social media training program that is tried and tested ensures the business does not have to wait weeks or even months for their employees to start their training. 

Instead, their training can begin immediately, which will allow the business to start seeing the benefits of having a socially fluent team in much sooner. Create Clear Policies on UsageOnce employees complete their social media education programs, many of them will be involved with these social networks on a daily basis. This daily usage will inevitably lead to a few problems or mistakes. 

However, the very best way to avoid these problems is by providing an easy way to reference company social media policies that are already in place. These policies should be thorough, but not overly wordy. By taking the time to create this type of documentation, businesses can adequately support their employees while also ensuring that everything is handled in a manner that’s consistent with the company’s brand. Review and Adjust the StrategyWhen it comes to social media usage, it is essential not to have a "set it and forget it" mentality. 

Social media is not a static object; it is a sophisticated tool that is continually changing. For example, a very new service being offered by Social Tradia allows social media users to buy and sell social accounts safely and seamlessly, this service wasn’t available a few years ago. A company’s training program and usage policies should be evaluated on a regular basis. One of the significant advantages of having all the members of a business involved is the amount of feedback that is being gathered during these review sessions.

 When specific issues are identified based on user experiences, and analytical data, everyone can come together and intelligently brainstorm ideas on how to improve the overall social media program. By continually adjusting and revising its social media strategy, a company is ensuring its social media success. 

In conclusion, any company today can benefit from using a social media strategy for communicating and connecting with the general public. It helps keep the company in the minds of its consumers and potential buyers which can eventually lead to more sales near future and improves their brand’s image. However, companies should also have training programs and social media usage requirements in place to ensure their employees know how to use social media adequately, and know what kind of usage is permitted and prohibited. 

However, companies should not micromanage their employees, and should not try to re-invent the wheel when it comes to training and policies. The policies should be clear and concise, and they should also ensure they review and adjust their social media strategy and codes regularly because social media is always changing and they do not want their practices to be outdated or ineffective. Yes, this social media training and policies can seem like a lot of initial work, but the increased brand image and potential increased sales are worth the time and effort required. 

By Frank Coutinho
Source : Pheromones




The days when Instagram was the home of selfies and food photos only, are long gone now.

You can’t imagine how you could be efficiently present on such an interface as an online store operator?

No problem, that’s exactly why we prepared this article.

Here you can learn everything about how you should start building your Instagram profile, how to make guides to the posts, how to organize your activities, even what at all (and when) you should post.

We’ll show you a set of valuable tools that will make you an expert at using Instagram, with analytics and with thinking ahead.


In the following we’ll talk about the below topics:

How effective is Instagram in selling?

1) Build and optimize your profile

Have a good profile photo

Write a good introduction

Link one of your relevant pages

2) Post pieces of content!

First step: analyze your competitors

Second step: choose the visuals

Third step: post regularly

Use the hashtags

When to post?

Combine your feed and email

3) Run advertisements

4) Find content ideas. A little help:


Be creative

User generated content

Behind the scenes…

Live streams

Introduce influencers

Organize prize competitions

5) Automate what you can, organize everything else

Never use stock photos

You can do this


How effective is Instagram in selling?


According to the data of L2, among all of the social media sites, the proportion of the browsing visitors converting into customers is the highest on Instagram.

In addition, the potential clients are also more willing to deal with the brands than on other platforms.

90% of the biggest brands of the world operate an Instagram profile. They don’t need to grab every tool they can, they use it simply because it’s really efficient.


It’s no wonder: 60% of the platform’s users learn about new products, new offers from here, and 75% of them are even encouraged to take some actions because of those (even if not necessarily to purchase but to share or to browse further).


According to Statista, as of September 2017, the number of monthly active Instagram users is 800 million globally. And it seems this number will grow further on at a rapid pace.

You can see now that you simply can’t leave Instagram out of your social media marketing strategy.

Or if you do so, your competitors will take advantage of all the opportunities you’ve left untouched.


1 ‒ Build and optimize your profile


The first step is that you make your potential customers follow you at all.

In order to direct them to your profile from other interfaces, you have to be a brand that’s most probably worth following on this interface in the first place.

However, most brands don’t put enough energy into the maintenance of their profiles.

This is what you should pay attention to:


Have a good profile photo


Your logo for example should work fine, most companies choose that.

Message match is excellent, it’s easily recognizable – if you don’t choose your logo, it still should be some kind of an image that can be easily linked to your brand.

You will also make your visitors become more committed like this – the average users come across a brand seven times before converting. And seeing the logo, the brand more frequently, will help them on that path.


Write a good introduction


Fill in the bio part as well: it should be clear from the text who you are exactly, what you’re dealing with, and the style should match the style of your brand’s overall communication.

You may as well include some major values in your introduction, moreover, you can even use emojis if you see fit. These are especially capable of capturing attention.

When choosing the name, you should make sure to select something that can be found easily: the user name should preferably match the brand’s name, or it should be similar to it as much as possible.

If it’s long or complicated, you can make it shorter, of course.


Link one of your relevant pages


You have the chance to redirect your followers to a given page from your profile.

In order to decide which one you should redirect them to, you have to ask yourself the following question: what would I like the visitors of my profile to do?

Obviously, it would be best if they purchased something from you right away, but that’s unlikely to happen.

On the other hand, if you have a blog posting interesting pieces of content, or a video channel for that matter, feel free to direct them to those.

For example, here you can see the links inserted in La Sportiva’s bio:



2 ‒ Post pieces of content!


You continuously have to pay attention to the content that you publish – they should preferably transmit the same visual elements, the same message.

But this is too important a question than to leave it just like that, so let’s see in detail what you have to do.


First step: Analyze your competitors


At first you should examine who, among your competitors, are active on Instagram, and what kind of content they post.

Analyze who the most successful are among them, and which of their pieces of content resonate most with the audience.

It’s also worth finding out how they direct the audience to their Instagram profile.

From a webpage, from Facebook, or from a newsletter for instance? Do they manage to recruit the appropriate audience with their technique?

In case you don’t have any competitors, monitor similar companies that operate on similar markets.

Follow them as well. They don’t necessarily have to be your direct competitors in order to learn a couple of useful practices from them.

By now, you may already have a set of ideas, however, your content has to be unique.

You want to stand out from the crowd.

In order to achieve this, you should follow a different path that also fits in the communication of your company.


Second step: choose the visuals


It’s aesthetics that’s most important on Instagram.

If people get to your profile and see that you upload confusing and chaotic images that don’t have much in common, they differ in style, in message, in meaning, there’s a great chance that they won’t follow you.

You have to maintain a stable standard, and you need to find your own style to be able to do that.

Choose the colours (color theory can help you with that, which we have already written about in detail earlier), the filters, decide what kind of photos you’ll upload, what kind of content you’ll share.

Whoever opens your profile, should experience this style in the very first moment.


source: lupcy.com

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